Graphic Designer
Every Paw Counts is a campaign designed to raise awareness of dog breed discrimination and unethical ownership. Using a library of research and regularly posting on my blog, I made this campaign to ensure a wide variety of the public could get involved in a simple way, a hashtag. Using the posters to question the viewer either what they love about their dog or what they do as an owner for their dog, the hashtag can be used on social media to assist in getting the public to take a stand against breed discrimination and unethical pet ownership. The posters can be seen form the 29th of October to the 4th of November at the Brickworks on Ferry Road, Gold Coast, Queensland.